MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. 10 Membership Newsletter Best Practices.

Newsletter 52

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MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. 10 Membership Newsletter Best Practices.

Newsletter 52

Newsletter Tips eBook Content 52

Reid All About it

JUNE 30, 2023

WBT Systems provides strategies for offering professional development as an employee retention tool. Tool implementation. Tool implementation. What do you do when employees are begging for new timesaving tools or want to adopt modern systems to replace under-performing ones? Non-dues revenue partners. Sponsorships.

Chicago 205

Chicago Newsletter Revenue Education 205

Higher Logic

OCTOBER 12, 2017

Between donation tools, donor or member management software, online community platforms, and other technological tools, it’s easy to become overwhelmed with all the capabilities and forget to make the most of these amazing solutions. Online community and marketing tools open up communications with your supporters.

Technology 179

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Reid All About it

MAY 12, 2023

WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. shares 15 ways to improve your newsletter content and delivery.

Chicago 200

Chicago Newsletter Mooc Education 200

Aaron Wolowiec

MAY 24, 2016

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work?

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Aaron Wolowiec

MAY 24, 2016

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work?

Marketing 140

Marketing Email Marketing Newsletter Report 140

Reid All About it

JULY 7, 2023

15 Ways To Take Your Email Newsletter To The Next Level: Marketing Artificial Intelligence in Action Learn how to use email newsletter marketing to engage your members about current topics and industry trends. Hear about newsletter best practices to increase engagement and curate outside content.

Tools 195

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Achieve

MAY 24, 2024

The answer is with a strong text messaging strategy. Text messaging is one of the best communication tools in nonprofits’ disposal, allowing organizations to reach supporters directly with personalized messaging. Building up a robust contact list is easy when you have a strong multichannel marketing strategy.

How To 52

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CMA Solutions

JANUARY 31, 2024

Implementing effective SEO strategies, such as using industry-relevant keywords, optimizing site speed and creating high-quality content, are all proven tactics for increasing organic traffic, making it easier for potential clients to find and engage with the company’s website.

Industry 64

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Association Success

NOVEMBER 10, 2020

But a great webinar can spark new ideas and inspire better strategies. Essential email newsletters. Email marketing is one of the most effective digital marketing channels available. To earn the privilege of a consistent open rate, your newsletter must be essential to subscribers’ overall media diet.

Content 134

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Associations Now

OCTOBER 29, 2019

Email marketing is a great way to get your message directly in front of members. But if you’re crafting each email with your organization, rather than your members, in mind, it’s likely that your emails will go unread. And more importantly, do they want that content via email? Make the format approachable.

Strategy 48

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Higher Logic

MAY 29, 2020

Looking to personalize and target your email communications strategy to different member segments? Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings.

Social Media 254

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Higher Logic

NOVEMBER 27, 2018

That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns. Your database needs to be the hub for your marketing automation software.

Marketing 196

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Associations Now

FEBRUARY 16, 2016

A Design Tool to Watch The pain of email design isn’t going anywhere anytime soon, but developers are beginning to get a little craftier about solving the problem. While email marketing is the bread and butter of most association marketing offerings, it often isn’t pushed to the full extent of its capabilities.

Email Marketing 40

Email Marketing Marketing Newsletter Course 40

ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. If you need to bring together several documents into one file, use a PDF merging tool.

Marketing 52

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Association Success

SEPTEMBER 22, 2020

Along with generating conversation, a smart content strategy can spark action, too. From newsletter subscriptions to fundraising efforts, content can drive tangible results. . Stay ahead of emerging conversations by using tools such as: Google Alerts that syndicate keyword-related content.

Content 78

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Fonteva

DECEMBER 19, 2019

It’s likely that you have developed a set member engagement strategy over the years. Using your association management software (AMS) system , you can leverage your tools to further engage your members and even encourage interaction with each other. Association member engagement strategies. Email marketing.

Member Engagement 59

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Associations Now

MARCH 12, 2024

Associations have more opportunities than ever to engage with their communities via email, though challenges remain in terms of personalization, targeting, and data security. The 2023 Association Email Benchmark Report , published last month by the technology firm Higher Logic, highlighted the virtues of sophisticated email marketing.

Report 57

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Freestone

APRIL 11, 2024

It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. A perfect time to repurpose content would be in your reoccurring member newsletter.

Content 78

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HighRoad Solution

NOVEMBER 19, 2020

We all have good intentions at the beginning of the year to define our overall strategy, only to find ourselves mid-year buried under our communications calendar. From newsletters to event announcements to membership status reminders, email is a critical piece of your overall strategy. Introducing HighRoad Email Edge.

Newsletter 78

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Reid All About it

JULY 16, 2021

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. How to create an editorial calendar that will streamline your content strategy. He features one aspect of noticing in each edition, an ice-breaking exercise and a curated selection of good reads.

Revenue 195

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EventMobi: Association Events

OCTOBER 19, 2023

There are many strategies for attracting new members over time, but if you want to see a boost ASAP, the best thing you can do is start brainstorming membership drive ideas! Membership drives work best when you’ve got a solid strategy in place. Ready to launch your membership campaign, but wondering where to start? Step 4: Budget!

How To 130

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MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy.

Marketing 52

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Achieve

DECEMBER 8, 2023

A solid fundraising strategy is essential for every area of higher education institutions to thrive, and performing arts programs are no exception. Try to develop your fundraising strategy in such a way that you can accomplish as much as possible while minimizing stress for your team. Email marketing. Let’s get started!

Tips 52

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Higher Logic

FEBRUARY 7, 2019

Regardless of which type of industry marketer you are – association, corporate, B2B, you name it – you might identify with these challenges. Thankfully, we include some resources to help you put your best 2019 marketing strategy into action (with minimal headaches, of course). Bonus: Relatable GIFs ??.

Marketing 149

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Freestone

APRIL 11, 2024

It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. A perfect time to repurpose content would be in your reoccurring member newsletter.

Content 52

Content Revenue How To Social Media 52

Higher Logic

JANUARY 31, 2019

If it’s the latter, it’s time to reshape your strategy. Translation: In order to experience said boosts in membership from younger people, your engagement strategy must be broader than one age group (ahem, Baby Boomers). Simply put: stereotypes are outdated and assumptions can’t be ground for your strategy. Cue the Aretha).

Communications 184

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Associations Now

JULY 2, 2019

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it.

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Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy.

How To 36

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Achieve

FEBRUARY 2, 2015

When someone signs up for updates or a newsletter, be sure that they get an automatic thank you email. Also think about what you want your thank you email to look like – you don’t want a generic one-sentence plan format text. Email platforms are next to useless if they do not have the kind of reporting that you want.

Email Marketing 52

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Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. 5 Secrets of Email Marketing Geniuses.

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Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. 5 Secrets of Email Marketing Geniuses.

Email Marketing 150

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Associations Now

AUGUST 2, 2019

“And every action the user takes informs the machine models that determine how future emails are delivered.”. Artificial intelligence is increasingly becoming the tool of choice for many email marketers, who find data-driven personalization can boost both subject lines and full messages. A data-savvy copy editor.

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Association Briefings

AUGUST 23, 2021

But for the most part, associations of all sizes and structures already have the necessary tools and resources to start a strong NDR plan. Email Newsletters Email’s reign is more powerful than ever thanks to a couple of recent events in the digital marketing space. Think about it. How Can We Help?

Revenue 52

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Higher Logic

JULY 19, 2018

Setting up an automated campaign once and revisiting it based on your goals, rather than manually completing mundane segmenting tasks, is a simple way to make massive improvements to your strategy in terms of productivity and efficiency. Include these 5 tactics in your strategy before hitting send.

Tips 159

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Forj

AUGUST 7, 2017

Online marketing and social media definitely has its place in the marketing world, and is in fact the “go-to” strategy for most businesses today. It is a good idea, however, to use a mixture of online and off-line strategies when marketing events and classes to association members. Go off-line, too. Keep in touch.

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